Tennis Partnerships News

Read More On The Latest Collaborations Shaping Our Game

Verizon Joins ATP & WTA in Landmark U.S. Sponsorship DealVerizon Joins ATP & WTA in Landmark U.S. Sponsorship Deal

WTA Reaches New Heights in 2024 with Record-Breaking Global Audience and FaWTA Reaches New Heights in 2024 with Record-Breaking Global Audience and Fan Engagement

Gillette Venus Joins WTA as Global PartnerGillette Venus Joins WTA as Global Partner

UniCredit Bank Invests in Romanian Sports 2 April 2025 UniCredit Bank Becomes Official Partner of the 2025 ATP 250 Țiriac Open UniCredit Bank has signed on as the Official Partner of the 2025 ATP 250 Țiriac Open, reinforcing its commitment to Romanian sports. The tournament, currently underway, runs from March 31 to April 6, 2025, at the

Miami Open Themed Days: What's on Around the TennisMIAMI OPEN THEMED DAYS

Topics of Tennis - Serena Williams Joins Ownership Group of WNBA’s Toronto TempoMarch 3 2025 Tennis icon Serena Williams is making her presence felt in basketball by joining the ownership group of the WNBA’s newest franchise, the Toronto Tempo. Announced earlier today, her investment, alongside Kilmer Sports Ventures Chairman Larry Tanenbaum, represents a grand slam-sized

Topics of Tennis - From Luxury to Community: BMW's Influence at the Delray Beach Open13 February 2025 The Delray Beach Open has long been a staple on the ATP Tour calendar, known for its top-tier tennis talent and sweltering Florida heat. Beyond the high-quality tennis, the tournament has also built a reputation for fostering impactful partnerships, one of the most notable being

Estrella Damm Renews Commitment to the Mutua Madrid Open Through 2029The Mutua Madrid Open has confirmed the extension of its long-standing partnership with Spanish brewing company Estrella Damm. The new deal, which runs through 2029, strengthens a collaboration that dates back to 2008. The renewed agreement, signed at Madrid’s iconic Caja Mágica, ensures that

HSBC Becomes Title Sponsor of Queen’s HSBC Becomes Title Sponsor of Queen’s Club Championships, Elevating Tennis in the UK 30 March 2025 HSBC has officially partnered with the Lawn Tennis Association (LTA) as the title sponsor of the HSBC Championships at Queen's Club in London. The deal, announced in January 2025, marks a new chapter

Rafael Nadal Expands Hotel Brand in the Dominican RepublicRafael Nadal Expands His ZEL Hotel Brand to the Dominican Republic

Topics of Tennis - Stomach Bug Disrupts Acapulco’s Mexican Open, Alters Tournament Landscape Food poisoning is no joke! I had always heard horror stories from friends and family traveling to Bali, Indonesia, accidentally drinking tap water or indulging in street food that had been sitting out too long, only to fall victim to the dreaded "Bali Belly." They would spend the rest of their

ATP Tour and Polaroid Eyewear Join Forces in Multi-Year Deal11 March 2025 The ATP Tour has announced a global partnership with Polaroid Eyewear, naming the brand as the Official Eyewear Partner through 2027. This collaboration brings together Polaroid’s iconic polarized lens technology with the global reach of professional tennis, marking an exciting step

Topics of Tennis - From Illegal to Mainstream: Sports Betting Takes Center Court at the Rio OpSports betting in Brazil is rapidly on the rise, and Betnacional is capitalizing on its growing popularity. The 2025 ATP Rio de Janeiro event has welcomed one of Brazil’s biggest bookmakers to the courts, with Betnacional becoming the tournament’s official sports gambling sponsor. Sports betting

Topics of Tennis - From Court to Clock: Mirra Andreeva Joins Rolex’s Elite RosterA Rolex at 17 years of age! I remember being that age, working as a pool boy at a resort in Australia. The running joke among the team was that if something shiny was at the bottom of the pool, dive in—it might be a Rolex! This was a five-star resort nestled in the Great Barrier Reef, but in

Topics of Tennis - AKRON Fuels Growth of Merida Open: Doubling Points, Boosting Prestige15 Feburary 2025 The 2025 tennis season is well and truly underway! With the Australian summer of tennis coming to a close last month, players from the ATP and WTA tours have left to play various tournaments around the globe. One tournament that is quickly establishing itself as a must-play event

Topics of Tennis - La Roche-Posay Becomes Indian Wells Official Sunscreen Partner29 January 2025 One month from now, the world’s top tennis players will battle it out under the California sun at Indian Wells. The BNP Paribas Open, the largest combined ATP and WTA event, runs from March 2–16, drawing thousands of fans to the Palm Springs area. With scorching temperatures and

Topics of Tennis - Dallas Open Partners with Choctaw Casinos & Resorts31 January 2025 The Dallas Open, the premier indoor ATP Tour event in the United States, has secured Choctaw Casinos & Resorts as its official casino and resort partner. This strategic collaboration will bring a heightened level of hospitality and engagement to the tournament, which is set to

Topics of Tennis - Singapore Welcomes WTA with Turkish Airlines as Official Partner 28 January 2025 Singapore is finally back on the WTA calendar for 2025! After nearly seven years since hosting the year-end WTA Tour finals in 2018, the tour has decided it's time to return to one of the most bustling cities in the world. To welcome this year's inaugural Singapore Tennis Open,

Topics of Tennis - Waterdrop creating an impact on and off the court28 January 2025 As another Australian Open came to a close on Sunday night, we witnessed a new champion in Madison Keys and a second Australian Open crown for Italy’s Jannik Sinner. A tournament that is typically associated with extreme temperatures surprised Australian spectators this year with

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