Welcome to the Business Behind the Baseline

topics of tennis is an independent media platform covering the business side of professional tennis — sponsorships, brand partnerships, tour development, and the industry voices shaping the sport.

I’m Jake Scudder, an Australian sports‑media journalist based in North America. I graduated from Charles Sturt University in 2023 with a Bachelor of Sports Media, and have worked across professional sports and media, including the Toronto Blue Jays, the WTA Mérida 500, the Nashville Predators, and SoccerScene Australia. I also work as a live tennis commentator across social platforms.

Thanks for following along,
Jake

To request my commentary reel, get in touch: