Welcome to the Business Behind the Baseline

WTA Merida 2026.

topics of tennis is an independent media platform covering the business side of professional tennis. Sponsorships, brand partnerships, tour development, and the industry voices shaping the sport.

I’m Jake Scudder, an Australian journalist based in North America. I graduated from Charles Sturt University in 2023 with a Bachelor of Sports Media, and have worked across professional sports and media, including the Toronto Blue Jays, the WTA Mérida 500, the Nashville Predators, and SoccerScene Australia.

Thanks for following along,
Jake