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Tennis Has a New Kind of Sponsor. The ATP and EQT Just Defined What That Looks Like.

Tennis Has a New Kind of Sponsor. The ATP and EQT Just Defined What That Looks Like.

Professional tennis has attracted luxury car manufacturers, Swiss watchmakers, airlines, and financial institutions. But the partnership announced this week between the ATP Tour and EQT introduces a category that has never before had a formal home in the sport — private markets. The deal, announced on June 3, makes EQT the

Roland-Garros Has Mastered the Art of the Home Wild Card. The Rest of the Grand Slams Should Take Note.

Roland-Garros Has Mastered the Art of the Home Wild Card. The Rest of the Grand Slams Should Take Note.

Roland-Garros for the Planet: How the French Open Is Rethinking Its Environmental Responsibility

Roland-Garros for the Planet: How the French Open Is Rethinking Its Environmental Responsibility

From the NRL to the Net: Andrew Abdo Takes the Helm at Tennis Australia

From the NRL to the Net: Andrew Abdo Takes the Helm at Tennis Australia

The Price of Principle How the WTA Learned to Follow the Money

The Price of Principle How the WTA Learned to Follow the Money

Padel, Podcasts, and Parmigiano: Miami’s Festival of Tennis

Padel, Podcasts, and Parmigiano: Miami’s Festival of Tennis

Why the WTA’s Future Depends on Getting Its Calendar Right

Why the WTA’s Future Depends on Getting Its Calendar Right

Partnership News

Roland-Garros for the Planet: How the French Open Is Rethinking Its Environmental Responsibility

Roland-Garros for the Planet: How the French Open Is Rethinking Its Environmental Responsibility

Roland-Garros has long been defined by its red clay, its unpredictable weather, and the particular demands it places on the world's best players. But in recent years, the Parisian Grand Slam has added another dimension to its identity: a sustained and increasingly systematic commitment to environmental responsibility. The

From the NRL to the Net: Andrew Abdo Takes the Helm at Tennis Australia

From the NRL to the Net: Andrew Abdo Takes the Helm at Tennis Australia

Padel, Podcasts, and Parmigiano: Miami’s Festival of Tennis

Padel, Podcasts, and Parmigiano: Miami’s Festival of Tennis

Why the WTA’s Future Depends on Getting Its Calendar Right

Why the WTA’s Future Depends on Getting Its Calendar Right

How Craig Tiley Saved the Australian Open & Now Aims to Grow Tennis in U.S.

How Craig Tiley Saved the Australian Open & Now Aims to Grow Tennis in U.S.

Global Identity as Currency: Raducanu’s UNIQLO Leap

Global Identity as Currency: Raducanu’s UNIQLO Leap

From Podcast to Prime Time: Andy Roddick Signs Multiyear Deal with ESPN

From Podcast to Prime Time: Andy Roddick Signs Multiyear Deal with ESPN

Opinion Pieces

Roland-Garros Has Mastered the Art of the Home Wild Card. The Rest of the Grand Slams Should Take Note.

Roland-Garros Has Mastered the Art of the Home Wild Card. The Rest of the Grand Slams Should Take Note.

The FIFA World Cup gets underway in less than a fortnight, and for French sports fans, the timing could not feel more apt. Before the nation turns its attention to North America, Paris has been offering a glimpse of what a new generation of French talent looks like — and it

The Price of Principle How the WTA Learned to Follow the Money

The Price of Principle How the WTA Learned to Follow the Money

The One Point Slam: Tennis’s Sudden-Death Spectacle

The One Point Slam: Tennis’s Sudden-Death Spectacle

National Bank Open 2025: Tennis Playground Review

National Bank Open 2025: Tennis Playground Review

Late-Night Tennis the Hidden Strain on Professionals

Late-Night Tennis the Hidden Strain on Professionals

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