Analysis I Watched 100 People Line Up at 6am for Pickleball. The Real Story Isn't That Tennis Is Losing. At the start of this year, living in Playa del Carmen, I
Analysis Reports Suggest the WTA Will Have $15 Million Left. I Think I Already Saw the Warning Signs. The WTA is projected to have around $15 million in cash by
I Wrote About Ben Shelton's Next Deal in June. Last Night Changed the Number. Back in June, I wrote that Ben Shelton's next sponsorship
Partnership News Waldorf Astoria Didn't Just Host a Tennis Event. It Launched a Global Identity. I've been tracking hospitality's growing bet on tennis
Analysis The US Open Can't Seem to Keep Play Undisturbed This Year Two very different distractions have disrupted matches at this year's
Partnership News World TeamTennis Just Landed a Broadcast Deal, and the Channel Choice Says a Lot World TeamTennis has a broadcast partner for its December relaunch, and it&
Analysis The US Open's New Partner Wants to Keep Fans "Engaged." The Data Says Engagement Is Part of the Problem. "Tennis is one of the fastest-growing sports on Kalshi, with
Partnership News The US Open's Sustainability Program Is Old Enough to Vote. It's Also Become a Real Business Asset. The US Open's environmental sustainability program is now in its
Analysis The ATP Just Started Building Formal Access for Creators. Traditional Press Already Knows How Hard That Access Is to Earn. On August 25-26, the ATP brought a group of social media
Analysis The US Open Has Never Paid Players More, or Charged Fans More, Than It Does Right Now The 2026 US Open is handing out more prize money than any
Partnership News Amanda Anisimova's Road From Outside the Top 40 to Tiffany Amanda Anisimova returns to Flushing Meadows in just over a week, as
Analysis Coleman Wong Is Hong Kong's Best Tennis Player Ever. His Funding Almost Didn't Survive Long Enough to Prove It. I'm here on the ground this week covering the ATP