The Six Kings Slam Has the Money and the Netflix Reach. The Question Is How Long It Lasts.
It's hard to blame the players for saying yes. Each
The Philippines Had Never Hosted a WTA Event Until January. In 2027 It Gets Two.
Until this January, the Philippines had never hosted a WTA event. In
Kei Nishikori Never Won a Grand Slam. He Still Built the Market Japanese Tennis Runs On Today.
HSBC Is Now the China Open's Presenting Partner, Right as the Tournament Turns 20
The China Open has a new presenting partner heading into its 20th
I Watched 100 People Line Up at 6am for Pickleball. The Real Story Isn't That Tennis Is Losing.
Reports Suggest the WTA Will Have $15 Million Left. I Think I Already Saw the Warning Signs.
I Wrote About Ben Shelton's Next Deal in June. Last Night Changed the Number.
Back in June, I wrote that Ben Shelton's next sponsorship
Waldorf Astoria Didn't Just Host a Tennis Event. It Launched a Global Identity.
I've been tracking hospitality's growing bet on tennis
The US Open Can't Seem to Keep Play Undisturbed This Year
Two very different distractions have disrupted matches at this year's
World TeamTennis Just Landed a Broadcast Deal, and the Channel Choice Says a Lot
World TeamTennis has a broadcast partner for its December relaunch, and it&
The US Open's New Partner Wants to Keep Fans "Engaged." The Data Says Engagement Is Part of the Problem.
"Tennis is one of the fastest-growing sports on Kalshi, with
The US Open's Sustainability Program Is Old Enough to Vote. It's Also Become a Real Business Asset.
The US Open's environmental sustainability program is now in its