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Partnership News

Covering sponsorships, brand deals and commercial partnerships shaping professional tennis.

Singapore Welcomes WTA with Turkish Airlines as Official Partner

Singapore Welcomes WTA with Turkish Airlines as Official Partner

Singapore is finally back on the WTA calendar for 2025! After nearly seven years since hosting the year-end WTA Tour finals in 2018, the tour has decided it's time to return to one of the most bustling cities in the world. To welcome this year's

Waterdrop creating an impact on and off the court at Australian Open

Waterdrop creating an impact on and off the court at Australian Open

As another Australian Open came to a close on Sunday night, we witnessed a new champion in Madison Keys and a second Australian Open crown for Italy’s Jannik Sinner. A tournament that is typically associated with extreme temperatures surprised Australian spectators this year with cooler weather compared to previous