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Jake Scudder

Jake Scudder

Czech Mate: How a Nation of Ten Million Keeps Winning Wimbledon

Czech Mate: How a Nation of Ten Million Keeps Winning Wimbledon

When Karolina Muchova saved a match point against Coco Gauff in a ten-point tiebreak on Thursday, the roar inside Centre Court was for her. But in a quieter sense, it was also for Martina Navratilova, Jana Novotna, Petra Kvitova, and every Czech player who spent decades building something that

One Tournament. Two Brands. One Very Deliberate Strategy.

One Tournament. Two Brands. One Very Deliberate Strategy.

How MSC is using a Hamburg tennis court to market two completely different products to two completely different audiences Most sponsorship deals are straightforward. A company writes a cheque, their logo appears on a backdrop, and fans associate the brand with the sport. Simple, effective, well understood. What MSC has

ATP Launches ACES Docuseries, Bundling Streaming Content With Premium Hospitality

ATP Launches ACES Docuseries, Bundling Streaming Content With Premium Hospitality

Only 29 men in tennis history have reached ATP World No. 1. The ATP is finally telling their story. ACES: The ATP No. 1 Club, a four-part docuseries that premiered June 29 on Prime Video (US) and Channel 5 (UK), brings together exclusive interviews and archive footage spanning McEnroe,

Tennis Fashion: Expression or Distraction?

Tennis Fashion: Expression or Distraction?

Naomi Osaka walked onto the grass at Wimbledon this week in an oversized white ceremonial robe, layered over a tiered skirt, Yonex bag over her shoulder, moving like she was arriving somewhere more significant than a first-round match. It stopped people. Not because it was inappropriate, it was all

Why Wimbledon Turns Down Sponsorship Money

Why Wimbledon Turns Down Sponsorship Money

Walk the grounds at Wimbledon and you'd struggle to guess you're standing inside one of the most valuable two weeks in sport. There's no LED ring flashing around Centre Court. No naming rights deal stamped across the gates. No logo wallpaper behind every press

Vondrousova's Four-Year Ban Exposes Tennis's Doping Double Standard

Vondrousova's Four-Year Ban Exposes Tennis's Doping Double Standard

Marketa Vondrousova won Wimbledon in 2023 as the first unseeded woman in the Open Era to do so, a fairytale run that turned a 19-year-old Roland-Garros runner-up into one of the most likeable champions the All England Club has produced this decade. Three years later, on

From Renting to Owning: What the "Wimbledon of the Desert" Really Tells Us About Saudi Arabia's Tennis Strategy

From Renting to Owning: What the "Wimbledon of the Desert" Really Tells Us About Saudi Arabia's Tennis Strategy

Saudi Arabia just unveiled renderings for a 30-court, 33,000-seat tennis complex in the desert outside Riyadh, and within about 24 hours the internet had already nicknamed it the "Wimbledon of the Desert." Fair enough. The design leans hard on the All England Club's