Gillette Venus Joins WTA as Global Partner

The WTA announced last month, a new global partnership with Gillette Venus, making the brand the Official Razor of the WTA and the WTA Finals Riyadh presented by PIF. This marks the first time Venus has partnered with an international women’s sports organization, furthering its commitment to supporting female athletes.

Building on previous collaborations with UEFA Women’s EURO 2022 and USA Swimming ahead of the Paris 2024 Olympics, Venus continues to champion women’s empowerment through its "My Skin. My Way" campaign. This initiative has long celebrated self-expression and confidence, values that align with the WTA’s mission to elevate women’s tennis on a global scale.

As part of the partnership, Venus and the WTA will host community tennis events, deliver activations at tournaments, and produce content showcasing inspiring athlete stories. Additionally, WTA stars Alycia Parks, Peyton Stearns, and Taylor Townsend have been named brand ambassadors and will be featured in upcoming campaigns.

The announcement comes shortly after the WTA unveiled its bold new brand identity, reinforcing its role as a leader in sports and entertainment. With a growing global audience and rising engagement, the WTA is poised to expand its impact with strategic partnerships like this one.

Marina Storti, CEO of WTA Ventures, expressed excitement about the collaboration:

 “We are delighted to welcome Gillette Venus as a WTA global partner and look forward to working together to champion women’s empowerment. By partnering with brands that share our vision, we can create valuable opportunities to engage with fans worldwide.”

Isabel Pimentel, Brand Vice President of Gillette Venus North America, echoed the enthusiasm:

 “At Gillette Venus, we are committed to helping women feel confident in their own skin. Partnering with the WTA allows us to celebrate women both on and off the court while inspiring the next generation of female athletes.”

Jake Scudder

Journalist – topics of tennis

This article is based on an official press release from the WTA.