Waldorf Astoria Didn't Just Host a Tennis Event. It Launched a Global Identity.
I've been tracking hospitality's growing bet on tennis
Partnership News
Covering sponsorships, brand deals and commercial partnerships shaping professional tennis.
World TeamTennis Just Landed a Broadcast Deal, and the Channel Choice Says a Lot
World TeamTennis has a broadcast partner for its December relaunch, and it&
The US Open's Sustainability Program Is Old Enough to Vote. It's Also Become a Real Business Asset.
The US Open's environmental sustainability program is now in its
Amanda Anisimova's Road From Outside the Top 40 to Tiffany
Amanda Anisimova returns to Flushing Meadows in just over a week, as
One Year In, the Cancún Country Open Already Looks Like a Different Tournament
The Cancún Country Open is only in its second year, and it
WTA Ventures Appoints IMG as Its New Production Partner
This week, I wrote about WTA Ventures' broadcast rights deal with
Rafael Nadal's Academy Network Just Grew Again, and It's Not His Only Hospitality Play
Rafael Nadal's business off the court keeps expanding well beyond
I Took the Huawei Watch Fit 5 Pro onto a Padel Court. Here's What the Numbers Said.
When I wrote about the Huawei Watch Fit 5 and the Tennix
One Tournament. Two Brands. One Very Deliberate Strategy.
How MSC is using a Hamburg tennis court to market two completely
ATP Launches ACES Docuseries, Bundling Streaming Content With Premium Hospitality
Only 29 men in tennis history have reached ATP World No. 1.
Ben Shelton's Next Deal Could Be the Biggest in American Men's Tennis History
As his On contract expires, the 23-year-old superstar is about
Tennis Has a New Kind of Sponsor. The ATP and EQT Just Defined What That Looks Like.
Professional tennis has attracted luxury car manufacturers, Swiss watchmakers, airlines, and financial