Jack Draper Signs Landmark Deal with Vuori

British tennis star Jack Draper has signed a groundbreaking apparel deal with California-based athleisure brand Vuori, marking a significant shift in tennis sponsorship dynamics. The 23-year-old, previously sponsored by Nike, will now serve as the global face of Vuori’s new tennis division—an opportunity Draper described as “one I couldn’t turn down.”

“I’ve always been someone who’s been a bit different, and I wanted to go with a brand that’s a bit unique,” Draper told Tennis.com. “Vuori’s creative mindset and values really resonated with me.”

The partnership was unveiled at the 2025 US Open, where Draper debuted minimalist sleeveless top and color-block shorts, a bold departure from the uniformity of traditional tennis kits. Draper emphasized the appeal of individuality in his new look.

“To feel I’m not playing someone with the same kit is a bit of a different feeling sometimes,” he said. “It’s refreshing.”

A Strategic Break from the Pack

With Carlos Alcaraz and Jannik Sinner—both Nike athletes—ranked ahead of him, Draper’s move is as strategic as it is stylish. Rather than compete for attention under the same brand umbrella, Draper chose to go in his own direction, positioning himself as the centerpiece of Vuori’s tennis ambitions.

Industry insiders suggest the deal is one of the most lucrative apparel contracts in tennis, potentially rivaling Nike’s top-tier agreements that exceed $10 million annually. Vuori, backed by an $825 million investment round, is aggressively expanding into elite sports marketing—and Draper is their flagship bet.

Vuori CEO Joe Kudla praised Draper’s authenticity and influence, stating:

“We’re not just outfitting athletes—we’re co-creating with them. Jack embodies the spirit of Vuori: performance, style, and authenticity.”

Injury Halts Momentum

Just as Draper was poised to capitalize on his breakout season, injury struck. After withdrawing from his second-round match at the US Open due to persistent arm pain, Draper announced he will sit out the remainder of the 2025 season.

“Unfortunately, the injury to my arm is something I have to rest and means I’ll be sitting out the rest of 2025,” Draper shared on social media. “It is very difficult for me to accept as I was building some incredible momentum this year and playing some great stuff.”

The diagnosis—bone bruising in his serving arm—had been troubling Draper since Wimbledon. Despite a brief return in New York, the pain resurfaced, forcing a difficult but necessary decision.

“I’ve been through this before, and I always come back stronger as I’m so motivated to fulfil my potential as a player,” Draper added.

Vuori’s Global Vision—and Fan Buy-In

Off the court, Draper’s star continues to rise. He’s signed modeling deals with IMG and Burberry and recently appeared in a campaign alongside Rosie Huntington-Whiteley. Vuori’s partnership with Draper is expected to extend beyond performance wear, tapping into lifestyle branding and global marketing.

The impact is already being felt writing this article with myself placing an order for Vuori apparel already —proof that the brand’s message is landing with fans. The power of storytelling, style, and smart positioning is undeniable.

With time to recover and regroup before the 2026 season, Draper and Vuori are perfectly positioned to disrupt both the tennis circuit and the apparel industry.

Jake Scudder 

Journalist - topics of tennis