United Cup 2026 Brands That Shape the Game
The United Cup is not just another stop on the tennis calendar;
Partnership News
Covering sponsorships, brand deals and commercial partnerships shaping professional tennis.
Driven Forward: Inside the WTA’s Landmark Partnership with Mercedes‑Benz
The WTA’s new deal with Mercedes‑Benz isn’t just another
Nitto extends ATP partnership through 2030
Nitto and the ATP have extended one of the most influential partnerships
Jack Draper Signs Landmark Deal with Vuori
British tennis star Jack Draper has signed a groundbreaking apparel deal with
Svitolina’s Online Abuse Sparks Urgency for AI Protection
In professional tennis, resilience is the currency of survival. But when the
Cincinnati Open 2025 A World-Class Tennis and Fan Experience
The Cincinnati Open 2025 is shaping up to be more than just
Cabo Serves Again: The ATP Tour Hits the Baja Coast
As we all pause to take a deep breath after a scintillating
Pride Days Return for UK Grass Season
Friday Pride Days, the celebration of LGBTQ+ inclusion in tennis, are set
Solarwatt Powers the 2025 Bad Homburg Open
As the grass-court season gets underway, the Bad Homburg Open powered
Roland Garros & Amazon Prime Leave Women’s Tennis in the Shadows
As Roland Garros rolls on, a recurring controversy is once again casting
Verizon Joins ATP & WTA in Landmark U.S. Sponsorship Deal
In a power move for the commercial landscape of professional tennis, Verizon
WTA Reaches New Heights in 2024 with Record-Breaking Global Audience
The Women’s Tennis Association (WTA) saw unprecedented growth in 2024, captivating