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Partnership News

Covering sponsorships, brand deals and commercial partnerships shaping professional tennis.

Jack Draper Signs Landmark Deal with Vuori

Jack Draper Signs Landmark Deal with Vuori

British tennis star Jack Draper has signed a groundbreaking apparel deal with California-based athleisure brand Vuori, marking a significant shift in tennis sponsorship dynamics. The 23-year-old, previously sponsored by Nike, will now serve as the global face of Vuori’s new tennis division—an opportunity Draper described as “one I

Svitolina’s Online Abuse Sparks Urgency for AI Protection

Svitolina’s Online Abuse Sparks Urgency for AI Protection

In professional tennis, resilience is the currency of survival. But when the mental toughness of world-class athletes is met with a barrage of anonymous threats online, even the strongest contenders can be left reeling. The recent outcry surrounding Ukrainian star Elina Svitolina has thrust this reality back into the spotlight—

Cincinnati Open 2025 A World-Class Tennis and Fan Experience

Cincinnati Open 2025 A World-Class Tennis and Fan Experience

The Cincinnati Open 2025 is shaping up to be more than just a tennis tournament—it's becoming a fully immersive fan experience. Following a $260 million transformation of the Lindner Family Tennis Center, the event is blending elite tennis with festival energy, creating a destination that offers something

Cabo Serves Again: The ATP Tour Hits the Baja Coast

Cabo Serves Again: The ATP Tour Hits the Baja Coast

As we all pause to take a deep breath after a scintillating fortnight at Wimbledon, both the ATP and WTA tours now shift into high gear for the second half of the tennis season. With the covers drawn over the grass courts of SW19, the 2025 grass-court swing has officially

Behind the Screens: How Signify Protects Tennis from Online Abuse

Behind the Screens: How Signify Protects Tennis from Online Abuse

Who Are Signify Group and What Is Their Connection to Tennis? In an era where tennis players face as much pressure off the court as on it, a hidden defender has emerged. Signify, a Dutch technology firm best known for its smart lighting systems, is now leading the fight against

Wimbledon and IBM Push Tennis into the AI Era with Match Chat and Catch Me Up

Wimbledon and IBM Push Tennis into the AI Era with Match Chat and Catch Me Up

Wimbledon is once again stepping into the future — not just on the grass courts, but behind the scenes of the digital experience. In collaboration with IBM, the All-England Club is using generative AI to reshape how fans interact with The Championships, delivering deeper insights, real-time engagement, and personalized content on

Pride Days Return for UK Grass Season

Pride Days Return for UK Grass Season

Friday Pride Days, the celebration of LGBTQ+ inclusion in tennis, are set to return to the British grass-court season in 2025. The Lawn Tennis Association (LTA) announced the initiative as part of LGBTQ+ Pride Month 2025. First launched in 2022 in partnership with Pride in Tennis—the LGBTQ+ network for