Verizon Joins ATP & WTA in Landmark U.S. Sponsorship Deal

In a power move for the commercial landscape of professional tennis, Verizon has signed a multi-year partnership with both the ATP and WTA Tours, marking a strategic expansion into the sport by one of the world’s leading telecommunications companies.

The deal positions Verizon as the official telecommunications partner for all ATP and Hologic WTA Tour events in the United States — a first for the ATP and a key addition to the WTA's growing commercial portfolio. The partnership, which officially launched at the 2025 BNP Paribas Open in Indian Wells, grants Verizon a presence across a portfolio of prominent U.S.-based tournaments including:

• ATX Open (Austin, TX)
• Delray Beach Open (Florida)
• Miami Open presented by Itaú
• U.S. Men’s Clay Court Championship (Houston)
• Credit One Charleston Open
• Mubadala Citi DC Open
• Cincinnati Open
• Tennis in the Land powered by Rocket (Cleveland)
• Winston-Salem Open presented by Truist Bank and Flow Automotive

This calculated spread across the American tennis calendar reinforces Verizon’s visibility and aligns the company with both established and emerging fanbases across the country. The agreement was brokered by Sinclair Broadcast Group and its subsidiary Tennis Channel, which continues to play a central role in commercializing U.S. tennis media rights. As part of the deal, Verizon gains integrated media access through:

• Tennis Channel’s app and digital platforms
• Studio desk branding and in-broadcast exposure
• Tennis Channel 2 (FAST network)
• Tennis.com editorial and promotional real estate

This multi-platform integration allows Verizon to reach tennis fans at home and on the go, offering one of the most consolidated media ecosystems in the sport today.

Voices from the Partnership

“This partnership with Verizon is a big step for the ATP. It’s our first-ever telecommunications partner, which says a lot about the momentum behind tennis right now,” said Daniele Sano, ATP Chief Business Officer. “Verizon is a household name with deep credibility, and their investment will help bring tennis closer to fans across the U.S.”

Marina Storti, CEO of WTA Ventures, added: “This innovative partnership is a shining example of how we can work together across tennis to create value for partners. Just weeks after the WTA’s rebrand, it’s another step forward for women’s tennis.”

From the media side, JR McCabe, Chief Business Officer at Sinclair, described the partnership as “a unified opportunity for advertisers to connect with fans throughout the season.”

Eric Welles, Sinclair’s Chief Sports and Digital Monetization Officer, highlighted the challenge of fragmentation in tennis: “This concept will revolutionize brand access to the sport, similar to how other professional leagues operate. Verizon is the ideal partner to lead that change.”

Topics of Tennis Takeaway

This deal exemplifies a growing trend in tennis: the consolidation of assets across tours and media platforms to provide sponsors with streamlined, full-season visibility. As tennis increasingly embraces this model, partnerships like this could become the blueprint for cross-tour collaboration — offering brands like Verizon efficient, scalable access to a fragmented but passionate audience.

Jake Scudder

Journalist - topics of tennis

This article is based on a press release from the ATP Tour.