Partnership News

As I write this article from a snowy and cold Toronto, I can’t escape the sense of FOMO (fear of missing out) as I preview the mouthwatering food and activations being rolled out across Hard Rock Stadium for this year’s Miami Open. Presented by principal sponsor Itaú, the

Few athletes have left as lasting an impact on their sport as Rafael Nadal. With 22 Grand Slam titles, countless unforgettable battles, and an unmatched reputation for grit and determination, Nadal’s name is synonymous with excellence. However, his ambitions now extend far beyond the baseline. In partnership with Meliá

The ATP Tour has announced a global partnership with Polaroid Eyewear, naming the brand as the Official Eyewear Partner through 2027. This collaboration brings together Polaroid’s iconic polarized lens technology with the global reach of professional tennis, marking an exciting step for both tennis and the eyewear industry. Polaroid,

Tennis icon Serena Williams is making her presence felt in basketball by joining the ownership group of the WNBA’s newest franchise, the Toronto Tempo. Announced earlier today, her investment, alongside Kilmer Sports Ventures Chairman Larry Tanenbaum, represents a grand slam-sized victory for women’s sports, both in Canada and

Food poisoning is no joke! I had always heard horror stories from friends and family traveling to Bali, Indonesia, accidentally drinking tap water or indulging in street food that had been sitting out too long, only to fall victim to the dreaded "Bali Belly." They would spend the

Sports betting in Brazil is rapidly on the rise, and Betnacional is capitalizing on its growing popularity. The 2025 ATP Rio de Janeiro event has welcomed one of Brazil’s biggest bookmakers to the courts, with Betnacional becoming the tournament’s official sports gambling sponsor. Sports betting has seen a