Estrella Damm Renews Commitment to the Mutua Madrid Open Through 2029
The Mutua Madrid Open has confirmed the extension of its long-standing partnership with Spanish brewing company Estrella Damm. The new deal, which runs through 2029, strengthens a collaboration that dates back to 2008.
The renewed agreement, signed at Madrid’s iconic Caja Mágica, ensures that Estrella Damm will continue as the Official Beer of the tournament. The brand will maintain a strong presence on-site, both around the grounds and on the courts, further solidifying its role in the tournament’s fan experience.
As part of the renewed partnership, the popular Estrella Damm Lounge will return, offering live music and entertainment throughout the two-week event. In addition, Estrella Damm’s cultural contribution continues with Expo Damm, an exhibition that celebrates the rich history of Spanish tennis. Also confirmed is the continued collaboration with Fuente Liviana, which remains the event’s Official Mineral Water Partner.
The announcement comes as the Mutua Madrid Open continues its evolution into a larger dual-gender tournament. For the second year running, the ATP Masters 1000 and WTA 1000 events will run in parallel over two weeks, featuring expanded draws of 96 players in both competitions. The 2025 edition will take place from April 24 to May 7, promising a packed schedule and a world-class tennis showcase. With Estrella Damm’s renewed backing, the tournament stays true to its tradition of combining top-tier tennis with vibrant cultural and fan experiences.
Jake Scudder
Journalist – topics of tennis
This article is based on an official press release from Mutua Madrid officials.
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