HSBC Becomes Title Sponsor of Queen’s Club Championships

HSBC has officially partnered with the Lawn Tennis Association (LTA) as the title sponsor of the HSBC Championships at Queen's Club in London. The deal, announced in January 2025, marks a new chapter for one of the most prestigious tennis tournaments in the UK, with HSBC committing to a four-year partnership. This collaboration will not only enhance the visibility of the tournament but also continue to elevate tennis, especially women’s tennis, on the global stage.

The HSBC Championships will be held from June 7 to June 22, 2025, with both ATP 500 and WTA 500 events taking place over two weeks. This partnership presents a unique opportunity to showcase world-class grass-court tennis in the lead-up to Wimbledon, just a short distance away. With a new title sponsor, the tournament has embraced a fresh rebranding, ushering in innovative fan engagement activities and marketing strategies designed to attract a broader audience.

The partnership signifies HSBC's ongoing commitment to supporting global sports events, with its involvement in tennis highlighting the bank’s dedication to promoting both men’s and women’s sports. HSBC’s sponsorship replaces Cinch, the previous title sponsor, after their four-year agreement came to an end.

The inclusion of a WTA 500 event alongside the ATP 500 is a significant step toward enhancing the representation of women’s tennis. With increasing support for women’s sports globally, this partnership will play a vital role in bringing more visibility to top female players.

With HSBC stepping into the spotlight as the title sponsor, the HSBC Championships will undoubtedly enjoy enhanced global recognition. The new branding and initiatives will raise the stakes of an already high-profile event, providing a rich and engaging atmosphere for tennis fans worldwide.

As Queen’s Club prepares for the 2025 tournament, excitement builds for what promises to be one of the most exciting and innovative years in the tournament’s storied history. HSBC's title sponsorship marks the beginning of a new era for the prestigious event, and with it, the bank is reinforcing its commitment to driving the global growth of tennis, both in the UK and beyond.

Jake Scudder

Journalist - topics of tennis