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From Podcast to Prime Time:  Andy Roddick Signs Multiyear Deal with ESPN
Partnership News

From Podcast to Prime Time: Andy Roddick Signs Multiyear Deal with ESPN

Andy Roddick, the 2003 US Open champion and former world No. 1
Read more 25 Feb 2026
Jake Scudder
Charleston Raises the Bar  Credit One’s Bold Investment in Women’s Tennis
Partnership News

Charleston Raises the Bar Credit One’s Bold Investment in Women’s Tennis

The Credit One Charleston Open has announced a landmark change for 2026:
Read more 22 Feb 2026
Jake Scudder
When Logos Collide: Frances Tiafoe’s Marker Moment and the Odd History of Sponsorship Enforcement in Sport
Partnership News

When Logos Collide: Frances Tiafoe’s Marker Moment and the Odd History of Sponsorship Enforcement in Sport

Frances Tiafoe walked onto court at the Delray Beach Open expecting a
Read more 20 Feb 2026
Jake Scudder
The Rio Open’s Commitment to Sustainability and Social Impact
Partnership News

The Rio Open’s Commitment to Sustainability and Social Impact

The Rio Open has grown into South America’s flagship tennis tournament,
Read more 19 Feb 2026
Jake Scudder
Turning Myth into Marketing Magic the Transylvania Open's Unique Tennis Experience
Partnership News

Turning Myth into Marketing Magic the Transylvania Open's Unique Tennis Experience

In Cluj-Napoca this week, the Transylvania Open feels less like a
Read more 6 Feb 2026
Jake Scudder
The One Point Slam: Tennis’s Sudden-Death Spectacle
Opinion Pieces

The One Point Slam: Tennis’s Sudden-Death Spectacle

One point. One chance. One million dollars. The One Point Slam is
Read more 14 Jan 2026
Jake Scudder
ATP 2025 Record Year Sets Stage for 2026 Reforms
Partnership News

ATP 2025 Record Year Sets Stage for 2026 Reforms

The ATP has entered 2026 with momentum that feels less like a
Read more 10 Jan 2026
Jake Scudder
United Cup 2026 Brands That Shape the Game
Partnership News

United Cup 2026 Brands That Shape the Game

The United Cup is not just another stop on the tennis calendar;
Read more 1 Jan 2026
Jake Scudder
Driven Forward: Inside the WTA’s Landmark Partnership with Mercedes‑Benz
Partnership News

Driven Forward: Inside the WTA’s Landmark Partnership with Mercedes‑Benz

The WTA’s new deal with Mercedes‑Benz isn’t just another
Read more 13 Dec 2025
Jake Scudder
Nitto extends ATP partnership through 2030
Partnership News

Nitto extends ATP partnership through 2030

Nitto and the ATP have extended one of the most influential partnerships
Read more 12 Dec 2025
Jake Scudder
Jack Draper Signs Landmark Deal with Vuori
Partnership News

Jack Draper Signs Landmark Deal with Vuori

British tennis star Jack Draper has signed a groundbreaking apparel deal with
Read more 12 Sep 2025
Jake Scudder
National Bank Open 2025: Tennis Playground Review
Opinion Pieces

National Bank Open 2025: Tennis Playground Review

Toronto, ON, Canada And Just Like That, the 2025 National Bank Open
Read more 12 Aug 2025
Jake Scudder
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