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Jake Scudder

Jake Scudder

Why Wimbledon Turns Down Sponsorship Money

Why Wimbledon Turns Down Sponsorship Money

Walk the grounds at Wimbledon and you'd struggle to guess you're standing inside one of the most valuable two weeks in sport. There's no LED ring flashing around Centre Court. No naming rights deal stamped across the gates. No logo wallpaper behind every press

Vondrousova's Four-Year Ban Exposes Tennis's Doping Double Standard

Vondrousova's Four-Year Ban Exposes Tennis's Doping Double Standard

Marketa Vondrousova won Wimbledon in 2023 as the first unseeded woman in the Open Era to do so, a fairytale run that turned a 19-year-old Roland-Garros runner-up into one of the most likeable champions the All England Club has produced this decade. Three years later, on

From Renting to Owning: What the "Wimbledon of the Desert" Really Tells Us About Saudi Arabia's Tennis Strategy

From Renting to Owning: What the "Wimbledon of the Desert" Really Tells Us About Saudi Arabia's Tennis Strategy

Saudi Arabia just unveiled renderings for a 30-court, 33,000-seat tennis complex in the desert outside Riyadh, and within about 24 hours the internet had already nicknamed it the "Wimbledon of the Desert." Fair enough. The design leans hard on the All England Club's

Ben Shelton's Next Deal Could Be the Biggest in American Men's Tennis History

Ben Shelton's Next Deal Could Be the Biggest in American Men's Tennis History

As his On contract expires, the 23-year-old superstar is about to find out exactly what he's worth The 2025 Canadian Open will live long in the memory for anyone fortunate enough to be there. Ben Shelton defeated Karen Khachanov 6-7, 6-4, 7-6 in

Huawei Watch Fit 5: The Smartwatch That Actually Tracks Your Tennis Game

Huawei Watch Fit 5: The Smartwatch That Actually Tracks Your Tennis Game

Growing up, my relationship with technology was defined by whatever phone was in my pocket. It started with a brick‑like Nokia, the kind you could drop on concrete and pick back up without a scratch, and slowly evolved through the early touchscreen era ushered in by the first iPhone.

Tennis Has a New Kind of Sponsor. The ATP and EQT Just Defined What That Looks Like.

Tennis Has a New Kind of Sponsor. The ATP and EQT Just Defined What That Looks Like.

Professional tennis has attracted luxury car manufacturers, Swiss watchmakers, airlines, and financial institutions. But the partnership announced this week between the ATP Tour and EQT introduces a category that has never before had a formal home in the sport: private markets. The deal, announced on June 3, makes EQT the

Roland-Garros Has Mastered the Art of the Home Wild Card. The Rest of the Grand Slams Should Take Note.

Roland-Garros Has Mastered the Art of the Home Wild Card. The Rest of the Grand Slams Should Take Note.

The FIFA World Cup gets underway in less than a fortnight, and for French sports fans the timing could not feel more apt. Before the nation turns its attention to North America, Paris has been offering a glimpse of what a new generation of French talent looks like—and it