Jake James Scudder

Who Are Signify Group and What Is Their Connection to Tennis? In an era where tennis players face as much pressure off the court as on it, a hidden defender has emerged. Signify, a Dutch technology firm best known for its smart lighting systems, is now leading the fight against

Wimbledon is once again stepping into the future — not just on the grass courts, but behind the scenes of the digital experience. In collaboration with IBM, the All-England Club is using generative AI to reshape how fans interact with The Championships, delivering deeper insights, real-time engagement, and personalized content on

Friday Pride Days, the celebration of LGBTQ+ inclusion in tennis, are set to return to the British grass-court season in 2025. The Lawn Tennis Association (LTA) announced the initiative as part of LGBTQ+ Pride Month 2025. First launched in 2022 in partnership with Pride in Tennis—the LGBTQ+ network for

As the grass-court season gets underway, the Bad Homburg Open powered by Solarwatt shines as a premier event on the WTA Tour and a vital stop before Wimbledon. While the tournament features some of the world’s top players competing on beautiful grass courts in the historic town of Bad

As Roland Garros rolls on, a recurring controversy is once again casting a harsh spotlight on the tournament’s scheduling practices. For the past two years, not a single women’s singles match has been featured in the coveted night sessions on Court Philippe Chatrier—a streak of 19 consecutive

In a power move for the commercial landscape of professional tennis, Verizon has signed a multi-year partnership with both the ATP and WTA Tours, marking a strategic expansion into the sport by one of the world’s leading telecommunications companies. The deal positions Verizon as the official telecommunications partner for