Partnership News Tennis Has a New Kind of Sponsor. The ATP and EQT Just Defined What That Looks Like. Professional tennis has attracted luxury car manufacturers, Swiss watchmakers, airlines, and financial
Opinion Pieces Roland-Garros Has Mastered the Art of the Home Wild Card. The Rest of the Grand Slams Should Take Note. The FIFA World Cup gets underway in less than a fortnight, and
Partnership News Roland-Garros for the Planet: How the French Open Is Rethinking Its Environmental Responsibility Roland-Garros has long been defined by its red clay, its unpredictable
Partnership News From the NRL to the Net: Andrew Abdo Takes the Helm at Tennis Australia In Australian sport, leadership transitions rarely go unnoticed. But when the CEO
Opinion Pieces The Price of Principle How the WTA Learned to Follow the Money In November 2021, the Women's Tennis Association did something almost
Partnership News Padel, Podcasts, and Parmigiano: Miami’s Festival of Tennis MIAMI GARDENS — The Miami Open returns once again to cap off the
Partnership News Why the WTA’s Future Depends on Getting Its Calendar Right For years, the WTA calendar has been a puzzle with too many
Partnership News How Craig Tiley Saved the Australian Open & Now Aims to Grow Tennis in U.S. The Australian summer of tennis was always a staple in my family.
Partnership News Global Identity as Currency: Raducanu’s UNIQLO Leap Emma Raducanu’s move from Nike to UNIQLO is less about apparel
Partnership News From Podcast to Prime Time: Andy Roddick Signs Multiyear Deal with ESPN Andy Roddick, the 2003 US Open champion and former world No. 1
Partnership News Charleston Raises the Bar Credit One’s Bold Investment in Women’s Tennis The Credit One Charleston Open has announced a landmark change for 2026: