Jake Scudder

The United Cup is not just another stop on the tennis calendar; it’s a showcase of how global brands embed themselves into the sport and into the lives of Australian fans. Emirates, Marriott Bonvoy, Kia, Infosys, Lavazza, and Dunlop aren’t simply logos on a backdrop, they are the

The WTA’s new deal with Mercedes‑Benz isn’t just another sponsorship announcement, it’s a clear signal of where the tour wants to go. Starting in 2026, Mercedes‑Benz becomes the Premier Partner and Exclusive Automobile Partner of the WTA, with a presence across more than 30 tournaments

Nitto and the ATP have extended one of the most influential partnerships in professional tennis, announcing that the Japanese materials company will remain the Title Partner of the Nitto ATP Finals through 2030. The renewal secures long‑term stability for the sport’s season‑ending championship and reinforces a commercial

British tennis star Jack Draper has signed a groundbreaking apparel deal with California-based athleisure brand Vuori, marking a significant shift in tennis sponsorship dynamics. The 23-year-old, previously sponsored by Nike, will now serve as the global face of Vuori’s new tennis division—an opportunity Draper described

In professional tennis, resilience is the currency of survival. But when the mental toughness of world-class athletes is met with a barrage of anonymous threats online, even the strongest contenders can be left reeling. The recent outcry surrounding Ukrainian star Elina Svitolina has thrust this reality back into the