Jake Scudder

The Women’s Tennis Association (WTA) saw unprecedented growth in 2024, captivating a worldwide audience across more than 50 tournaments on the Hologic WTA Tour. Building on the momentum of 2023, when the WTA reached 1 billion cumulative viewers, the organization saw its global audience rise by 10% to a

The WTA announced last month, a new global partnership with Gillette Venus, making the brand the Official Razor of the WTA and the WTA Finals Riyadh presented by PIF. This marks the first time Venus has partnered with an international women’s sports organization, furthering its commitment to supporting female

UniCredit Bank Becomes Official Partner of the 2025 ATP 250 Țiriac Open UniCredit Bank has signed on as the Official Partner of the 2025 ATP 250 Țiriac Open, reinforcing its commitment to Romanian sports. The tournament, currently underway, runs from March 31 to April 6, 2025, at the National Tennis

The Mutua Madrid Open has confirmed the extension of its long-standing partnership with Spanish brewing company Estrella Damm. The new deal, which runs through 2029, strengthens a collaboration that dates back to 2008. The renewed agreement, signed at Madrid’s iconic Caja Mágica, ensures that Estrella Damm will continue

HSBC has officially partnered with the Lawn Tennis Association (LTA) as the title sponsor of the HSBC Championships at Queen's Club in London. The deal, announced in January 2025, marks a new chapter for one of the most prestigious tennis tournaments in the UK, with HSBC committing to

As I write this article from a snowy and cold Toronto, I can’t escape the sense of FOMO (fear of missing out) as I preview the mouthwatering food and activations being rolled out across Hard Rock Stadium for this year’s Miami Open. Presented by principal sponsor Itaú, the