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UniCredit Bank Becomes Official Partner of the 2025 ATP 250 Țiriac Open UniCredit Bank has signed on as the Official Partner of the 2025 ATP 250 Țiriac Open, reinforcing its commitment to Romanian sports. The tournament, currently underway, runs from March 31 to April 6, 2025, at the National Tennis

The Mutua Madrid Open has confirmed the extension of its long-standing partnership with Spanish brewing company Estrella Damm. The new deal, which runs through 2029, strengthens a collaboration that dates back to 2008. The renewed agreement, signed at Madrid’s iconic Caja Mágica, ensures that Estrella Damm will continue

HSBC has officially partnered with the Lawn Tennis Association (LTA) as the title sponsor of the HSBC Championships at Queen's Club in London. The deal, announced in January 2025, marks a new chapter for one of the most prestigious tennis tournaments in the UK, with HSBC committing to

As I write this article from a snowy and cold Toronto, I can’t escape the sense of FOMO (fear of missing out) as I preview the mouthwatering food and activations being rolled out across Hard Rock Stadium for this year’s Miami Open. Presented by principal sponsor Itaú, the

Few athletes have left as lasting an impact on their sport as Rafael Nadal. With 22 Grand Slam titles, countless unforgettable battles, and an unmatched reputation for grit and determination, Nadal’s name is synonymous with excellence. However, his ambitions now extend far beyond the baseline. In partnership with Meliá

The ATP Tour has announced a global partnership with Polaroid Eyewear, naming the brand as the Official Eyewear Partner through 2027. This collaboration brings together Polaroid’s iconic polarized lens technology with the global reach of professional tennis, marking an exciting step for both tennis and the eyewear industry. Polaroid,