Partnership News

Friday Pride Days, the celebration of LGBTQ+ inclusion in tennis, are set to return to the British grass-court season in 2025. The Lawn Tennis Association (LTA) announced the initiative as part of LGBTQ+ Pride Month 2025. First launched in 2022 in partnership with Pride in Tennis—the LGBTQ+ network

As the grass-court season gets underway, the Bad Homburg Open powered by Solarwatt shines as a premier event on the WTA Tour and a vital stop before Wimbledon. While the tournament features some of the world’s top players competing on beautiful grass courts in the historic town of

As Roland Garros rolls on, a recurring controversy is once again casting a harsh spotlight on the tournament’s scheduling practices. For the past two years, not a single women’s singles match has been featured in the coveted night sessions on Court Philippe Chatrier—a streak of 19 consecutive

In a power move for the commercial landscape of professional tennis, Verizon has signed a multi-year partnership with both the ATP and WTA Tours, marking a strategic expansion into the sport by one of the world’s leading telecommunications companies. The deal positions Verizon as the official telecommunications partner

The Women’s Tennis Association (WTA) saw unprecedented growth in 2024, captivating a worldwide audience across more than 50 tournaments on the Hologic WTA Tour. Building on the momentum of 2023, when the WTA reached 1 billion cumulative viewers, the organization saw its global audience rise by 10% to a

The WTA announced last month, a new global partnership with Gillette Venus, making the brand the Official Razor of the WTA and the WTA Finals Riyadh presented by PIF. This marks the first time Venus has partnered with an international women’s sports organization, furthering its commitment to supporting female