WTA Reaches New Heights in 2024 with Record-Breaking Global Audience
The Women’s Tennis Association (WTA) saw unprecedented growth in 2024, captivating
Partnership News
Covering sponsorships, brand deals and commercial partnerships shaping professional tennis.
Gillette Venus Joins WTA as Global Partner
The WTA announced last month, a new global partnership with Gillette Venus,
UniCredit Bank Invests in Romanian Sports
UniCredit Bank Becomes Official Partner of the 2025 ATP 250 Țiriac Open
Estrella Damm Renews Commitment to the Mutua Madrid Open Through 2029
The Mutua Madrid Open has confirmed the extension of its long-standing
HSBC Becomes Title Sponsor of Queen’s Club Championships
HSBC has officially partnered with the Lawn Tennis Association (LTA) as the
Miami Open Themed Days
As I write this article from a snowy and cold Toronto, I
Rafael Nadal Expands His ZEL Hotel brand to the Dominican Republic
Few athletes have left as lasting an impact on their sport as
ATP Tour and Polaroid Eyewear Join Forces in Multi-Year Deal
The ATP Tour has announced a global partnership with Polaroid Eyewear, naming
Serena Williams Joins Ownership Group of WNBA’s Toronto Tempo
Tennis icon Serena Williams is making her presence felt in basketball by
Stomach Bug Disrupts Acapulco’s Mexican Open, Alters Tournament Landscape
Food poisoning is no joke! I had always heard horror stories from
From Illegal to Mainstream: Sports Betting Takes Center Court at the Rio Open
Sports betting in Brazil is rapidly on the rise, and Betnacional is
AKRON Fuels Growth of Merida Open: Doubling Points, Boosting Prestige
The 2025 tennis season is well and truly underway! With the Australian