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Rafael Nadal's Academy Network Just Grew Again, and It's Not His Only Hospitality Play

Rafael Nadal's business off the court keeps expanding well beyond tennis courts themselves. The latest addition, a new Rafa Nadal Tennis Center in Lombok, Indonesia, confirmed this week, marking the academy network's first entry into Southeast Asia. The Lombok Announcement The new center will open in

How the New World TeamTennis Is Reimagining Tennis for Sponsors

Tennis has tried "faster and shorter" before. What's different about World TeamTennis's 2026 relaunch is that it isn't really selling a quicker match. It's selling a more predictable, more sponsorable product, and that's a much bigger swing. With

Accountable at the Counter: Why the Fight Against Tennis’s Gambling-Fueled Abuse Crisis is Just Beginning

When we first examined the mechanics of this system in How Signify's Threat Matrix Protects Tennis Players Online, the focus was primarily defensive. The sport was building a digital shield to filter out the noise. One year later, the release of the WTA and World Tennis 2025 online

I Took the Huawei Watch Fit 5 Pro onto a Padel Court. Here's What the Numbers Said.

When I wrote about the Huawei Watch Fit 5 and the Tennix app a few weeks back, the focus was on how the technology worked and what it promised for tennis players, rather than a hands-on test. Fair enough, given the name. But Tennix covers racquet sports more broadly

Czech Mate: How a Nation of Ten Million Keeps Winning Wimbledon

When Karolina Muchova saved a match point against Coco Gauff in a ten-point tiebreak on Thursday, the roar inside Centre Court was for her. But in a quieter sense, it was also for Martina Navratilova, Jana Novotna, Petra Kvitova, and every Czech player who spent decades building something that

One Tournament. Two Brands. One Very Deliberate Strategy.

How MSC is using a Hamburg tennis court to market two completely different products to two completely different audiences Most sponsorship deals are straightforward. A company writes a cheque, their logo appears on a backdrop, and fans associate the brand with the sport. Simple, effective, well understood. What MSC has

ATP Launches ACES Docuseries, Bundling Streaming Content With Premium Hospitality

Only 29 men in tennis history have reached ATP World No. 1. The ATP is finally telling their story. ACES: The ATP No. 1 Club, a four-part docuseries that premiered June 29 on Prime Video (US) and Channel 5 (UK), brings together exclusive interviews and archive footage spanning McEnroe,

Tennis Fashion: Expression or Distraction?

Naomi Osaka walked onto the grass at Wimbledon this week in an oversized white ceremonial robe, layered over a tiered skirt, Yonex bag over her shoulder, moving like she was arriving somewhere more significant than a first-round match. It stopped people. Not because it was inappropriate, it was all

Why Wimbledon Turns Down Sponsorship Money

Walk the grounds at Wimbledon and you'd struggle to guess you're standing inside one of the most valuable two weeks in sport. There's no LED ring flashing around Centre Court. No naming rights deal stamped across the gates. No logo wallpaper behind every press

Vondrousova's Four-Year Ban Exposes Tennis's Doping Double Standard

Marketa Vondrousova won Wimbledon in 2023 as the first unseeded woman in the Open Era to do so, a fairytale run that turned a 19-year-old Roland-Garros runner-up into one of the most likeable champions the All England Club has produced this decade. Three years later, on

From Renting to Owning: What the "Wimbledon of the Desert" Really Tells Us About Saudi Arabia's Tennis Strategy

Saudi Arabia just unveiled renderings for a 30-court, 33,000-seat tennis complex in the desert outside Riyadh, and within about 24 hours the internet had already nicknamed it the "Wimbledon of the Desert." Fair enough. The design leans hard on the All England Club's

Ben Shelton's Next Deal Could Be the Biggest in American Men's Tennis History

As his On contract expires, the 23-year-old superstar is about to find out exactly what he's worth The 2025 Canadian Open will live long in the memory for anyone fortunate enough to be there. Ben Shelton defeated Karen Khachanov 6-7, 6-4, 7-6 in

Huawei Watch Fit 5: The Smartwatch That Actually Tracks Your Tennis Game

Growing up, my relationship with technology was defined by whatever phone was in my pocket. It started with a brick‑like Nokia, the kind you could drop on concrete and pick back up without a scratch, and slowly evolved through the early touchscreen era ushered in by the first iPhone.

Tennis Has a New Kind of Sponsor. The ATP and EQT Just Defined What That Looks Like.

Professional tennis has attracted luxury car manufacturers, Swiss watchmakers, airlines, and financial institutions. But the partnership announced this week between the ATP Tour and EQT introduces a category that has never before had a formal home in the sport: private markets. The deal, announced on June 3, makes EQT the