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Nitto and the ATP have extended one of the most influential partnerships in professional tennis, announcing that the Japanese materials company will remain the Title Partner of the Nitto ATP Finals through 2030. The renewal secures long‑term stability for the sport’s season‑ending championship and reinforces a commercial

British tennis star Jack Draper has signed a groundbreaking apparel deal with California-based athleisure brand Vuori, marking a significant shift in tennis sponsorship dynamics. The 23-year-old, previously sponsored by Nike, will now serve as the global face of Vuori’s new tennis division—an opportunity Draper described

In professional tennis, resilience is the currency of survival. But when the mental toughness of world-class athletes is met with a barrage of anonymous threats online, even the strongest contenders can be left reeling. The recent outcry surrounding Ukrainian star Elina Svitolina has thrust this reality back into the

The Cincinnati Open 2025 is shaping up to be more than just a tennis tournament—it's becoming a fully immersive fan experience. Following a $260 million transformation of the Lindner Family Tennis Center, the event is blending elite tennis with festival energy, creating a destination that offers something

As we all pause to take a deep breath after a scintillating fortnight at Wimbledon, both the ATP and WTA tours now shift into high gear for the second half of the tennis season. With the covers drawn over the grass courts of SW19, the 2025 grass-court swing has

Who Are Signify Group and What Is Their Connection to Tennis? In an era where tennis players face as much pressure off the court as on it, a hidden defender has emerged. Signify, a Dutch technology firm best known for its smart lighting systems, is now leading the fight against