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The Australian summer of tennis was always a staple in my family. Mum would turn on Roger Federer’s matches, and I’d sit glued to the screen, watching the Swiss maestro glide across the court before unleashing that wicked one‑handed backhand. I was a young boy then, still

Emma Raducanu’s move from Nike to UNIQLO is less about apparel and more about identity. In today’s tennis marketplace, global resonance and cultural crossover are becoming as valuable as trophies. Her reported $3.5 million per year contract, plus performance bonuses, positions her as a lifestyle ambassador rather

Andy Roddick, the 2003 US Open champion and former world No. 1 is stepping into a new chapter of his tennis journey. ESPN announced that Roddick will join its coverage team under a multiyear deal, serving as both a match commentator and studio analyst for Wimbledon and the US Open

The Credit One Charleston Open has announced a landmark change for 2026: a record $2.5 million purse, making it the first standalone WTA 500 event to proactively match ATP 500 prize benchmarks. The package includes $2.3 million in direct prize money and $200,000 in player benefits, doubling

Frances Tiafoe walked onto court at the Delray Beach Open expecting a routine first‑round match. Instead, he found himself at the center of one of the strangest sponsorship enforcement scenes tennis has ever seen. His sleeveless Lululemon tank carried three logos — Lululemon, UXG, and Barclays, but the ATP rules

The Rio Open has grown into South America’s flagship tennis tournament, but its ambitions extend far beyond one week in Rio de Janeiro. In recent years, the event has become a test case for how a major competition can embrace sustainability and social responsibility, turning the spectacle of tennis

In Cluj-Napoca this week, the Transylvania Open feels less like a routine stop and more like a destination: a compact, electric week of indoor tennis that arrives with its own mythology. The BT Arena’s lights pick out more than baseline rallies on a bright purple court—they illuminate