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Ben Shelton's Next Deal Could Be the Biggest in American Men's Tennis History
Partnership News

Ben Shelton's Next Deal Could Be the Biggest in American Men's Tennis History

As his On contract expires, the 23-year-old superstar is about
Read more 12 Jun 2026
Jake Scudder
Huawei Watch Fit 5: The Smartwatch That Actually Tracks Your Tennis Game
Technology

Huawei Watch Fit 5: The Smartwatch That Actually Tracks Your Tennis Game

Growing up, my relationship with technology was defined by whatever phone was
Read more 9 Jun 2026
Jake Scudder
Tennis Has a New Kind of Sponsor. The ATP and EQT Just Defined What That Looks Like.
Partnership News

Tennis Has a New Kind of Sponsor. The ATP and EQT Just Defined What That Looks Like.

Professional tennis has attracted luxury car manufacturers, Swiss watchmakers, airlines, and financial
Read more 4 Jun 2026
Jake Scudder
Roland-Garros Has Mastered the Art of the Home Wild Card. The Rest of the Grand Slams Should Take Note.
Opinion Pieces

Roland-Garros Has Mastered the Art of the Home Wild Card. The Rest of the Grand Slams Should Take Note.

The FIFA World Cup gets underway in less than a fortnight, and
Read more 31 May 2026
Jake Scudder
Roland-Garros for the Planet: How the French Open Is Rethinking Its Environmental Responsibility
Partnership News

Roland-Garros for the Planet: How the French Open Is Rethinking Its Environmental Responsibility

Roland-Garros has long been defined by its red clay, its unpredictable
Read more 30 May 2026
Jake Scudder
From the NRL to the Net: Andrew Abdo Takes the Helm at Tennis Australia
Partnership News

From the NRL to the Net: Andrew Abdo Takes the Helm at Tennis Australia

In Australian sport, leadership transitions rarely go unnoticed. But when the CEO
Read more 28 May 2026
Jake Scudder
The Price of Principle How the WTA Learned to Follow the Money
Opinion Pieces

The Price of Principle How the WTA Learned to Follow the Money

In November 2021, the Women's Tennis Association did something almost
Read more 21 May 2026
Jake Scudder
Padel, Podcasts, and Parmigiano: Miami’s Festival of Tennis
Partnership News

Padel, Podcasts, and Parmigiano: Miami’s Festival of Tennis

MIAMI GARDENS — The Miami Open returns once again to cap off the
Read more 20 Mar 2026
Jake Scudder
Why the WTA’s Future Depends on Getting Its Calendar Right
Partnership News

Why the WTA’s Future Depends on Getting Its Calendar Right

For years, the WTA calendar has been a puzzle with too many
Read more 14 Mar 2026
Jake Scudder
WTA MERIDA 500 REVIEW
Opinion Pieces

WTA MERIDA 500 REVIEW

It’s a powerful feeling to know exactly where you want your
Read more 2 Mar 2026
Jake Scudder
How Craig Tiley Saved the Australian Open & Now Aims to Grow Tennis in U.S.
Partnership News

How Craig Tiley Saved the Australian Open & Now Aims to Grow Tennis in U.S.

The Australian summer of tennis was always a staple in my family.
Read more 2 Mar 2026
Jake Scudder
Global Identity as Currency: Raducanu’s UNIQLO Leap
Partnership News

Global Identity as Currency: Raducanu’s UNIQLO Leap

Emma Raducanu’s move from Nike to UNIQLO is less about apparel
Read more 26 Feb 2026
Jake Scudder
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