Partnership News

The Rio Open has grown into South America’s flagship tennis tournament, but its ambitions extend far beyond one week in Rio de Janeiro. In recent years, the event has become a test case for how a major competition can embrace sustainability and social responsibility, turning the spectacle of tennis

In Cluj-Napoca this week, the Transylvania Open feels less like a routine stop and more like a destination: a compact, electric week of indoor tennis that arrives with its own mythology. The BT Arena’s lights pick out more than baseline rallies on a bright purple court—they illuminate a

The ATP has entered 2026 with momentum that feels less like a continuation and more like a reset of the sport’s business model. After a record‑breaking 2025 season, where 88 players earned more than a million dollars in prize money and Carlos Alcaraz topped the list at $21.

The United Cup is not just another stop on the tennis calendar; it’s a showcase of how global brands embed themselves into the sport and into the lives of Australian fans. Emirates, Marriott Bonvoy, Kia, Infosys, Lavazza, and Dunlop aren’t simply logos on a backdrop, they are the

The WTA’s new deal with Mercedes‑Benz isn’t just another sponsorship announcement, it’s a clear signal of where the tour wants to go. Starting in 2026, Mercedes‑Benz becomes the Premier Partner and Exclusive Automobile Partner of the WTA, with a presence across more than 30 tournaments

Nitto and the ATP have extended one of the most influential partnerships in professional tennis, announcing that the Japanese materials company will remain the Title Partner of the Nitto ATP Finals through 2030. The renewal secures long‑term stability for the sport’s season‑ending championship and reinforces a commercial