Tennis Has a New Kind of Sponsor. The ATP and EQT Just Defined What That Looks Like.
Professional tennis has attracted luxury car manufacturers, Swiss watchmakers, airlines, and financial
Partnership News
Covering sponsorships, brand deals and commercial partnerships shaping professional tennis.
Roland-Garros for the Planet: How the French Open Is Rethinking Its Environmental Responsibility
Roland-Garros has long been defined by its red clay, its unpredictable
From the NRL to the Net: Andrew Abdo Takes the Helm at Tennis Australia
In Australian sport, leadership transitions rarely go unnoticed.
But when the CEO
Padel, Podcasts, and Parmigiano: Miami’s Festival of Tennis
MIAMI GARDENS — The Miami Open returns once again to cap off the
Why the WTA’s Future Depends on Getting Its Calendar Right
For years, the WTA calendar has been a puzzle with too many
How Craig Tiley Saved the Australian Open & Now Aims to Grow Tennis in U.S.
The Australian summer of tennis was always a staple in my family.
Global Identity as Currency: Raducanu’s UNIQLO Leap
Emma Raducanu’s move from Nike to UNIQLO is less about apparel
From Podcast to Prime Time: Andy Roddick Signs Multiyear Deal with ESPN
Andy Roddick, the 2003 US Open champion and former world No. 1
Charleston Raises the Bar Credit One’s Bold Investment in Women’s Tennis
The Credit One Charleston Open has announced a landmark change for 2026:
When Logos Collide: Frances Tiafoe’s Marker Moment and the Odd History of Sponsorship Enforcement in Sport
Frances Tiafoe walked onto court at the Delray Beach Open expecting a
The Rio Open’s Commitment to Sustainability and Social Impact
The Rio Open has grown into South America’s flagship tennis tournament,
Turning Myth into Marketing Magic the Transylvania Open's Unique Tennis Experience
In Cluj-Napoca this week, the Transylvania Open feels less like a